HAVE SEO CARRIED OUT ON YOUR WEBSITE SO THAT SEARCH ENGINES CAN FIND IT
CAN YOUR WEBSITE BE FOUND?
WHAT IS SEARCH ENGINE OPTIMISATION?
SEO is a additional process applied to a website to increase the chances that it will be found (and ranked high) by search engines.
This process should not be ignored, or underestimated, as it is a proven statistic that most users of the internet tend to use their favourite Search Engine (Google, Yahoo, AOL etc.) to find what they are looking for. The majority of these people do not proceed past the first 3 pages of the results found.
IT IS THEREFORE ESSENTIAL TO BE RANKED HIGH.
A good looking website is more likely to keep viewers than a ugly site but this should not keep you from, and take preference over, optimising your site to get the viewers in the first place.
Many people are under the false impression that all they have to do is put a website onto the web and visitors will flock to it.
It`s true that some search engines will find you but without having appropriate keywords/phrases it will be like the proverbial “needle in a haystack” when it comes to searching for it.
TWO LEVELS OF OPTIMISATION ARE PROVIDED
BASIC (£20.00)
This is the level applied to all the websites that have been designed by Williams website design service.
THIS SHOULD BE ACCEPTABLE FOR MOST USERS.
The service comprises:
Inclusion of keywords/keyphrases, website TITLE and DESCRIPTION into the correct META tags.
(OBTAINED AFTER AN INITIAL CONSULTATION WITH THE USER)
Creation of a robots.txt file (to inform the search engine robots how to `spider` your website) and the creation of a sitemap file (to notify the search engines of the existence of all the website pages).
Registration of the website with many search engines (inc. Google and Yahoo).
No guarantees can be given on the site being ranked high as the web is growing at a phenomenal rate so that good keywords/phrases are becoming increasingly hard to find.
ADVANCED (£70.00)
As above with the addition of :
keyword research and analysis.
Website audit (quality check) and changes made accordingly.
Analysis of website content and changes made. These changes are only done after a consultation with you (the user) as a web page that is totally Search Engine friendly may not be viewer friendly so a compromise has to be reached.
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